Easter - 2018

Thursday, February 16, 2012

Got deleted...but still being heard!

Acts 8:4-8 - "Those who had been scattered preached the word wherever they went. Philip went down to a city in Samaria and proclaimed the Messiah there. When the crowds HEARD Philip and saw the signs he performed, they all paid close attention to what he said. For with shrieks, impure spirits came out of many, and many who were paralyzed or lame were healed. So there was great joy in that city"

I found a great article with some very recent statics on how to be heard by Ed Stetzer. This is an excerpt...
Shout to the Neighborhood, Or Speak to Your Neighbor?

In December 2008, LifeWay Research conducted a survey of 15,000 adults for the North American Mission Board to try to determine which of 13 approaches is the best-received when a church wants to be heard.

The best-received means of “marketing” one’s church is the personal invitation. The survey found that 67 percent of Americans thought a personal invitation from a family member would be at least somewhat effective in getting them to visit a church. Additionally, 63 percent said they would respond favorably to an invitation from a friend or neighbor.

Nearly two-thirds would be willing to receive information about a local congregation or faith community from a family member, while 56 percent would be willing to receive similar information from a neighbor or friend.

What About Advertising?

Trailing by a good margin is the reception Americans give to various forms of media advertising. Those who said they were somewhat willing or very willing to receive church information via newspaper ads stood at 46 percent; radio ads rated 41 percent, while television ads were at 40 percent. Outdoor advertising came in at 46 percent, and 45 percent viewed letters mailed to the home positively. How many think such ads would be at least somewhat effective at getting them or others to follow through and visit a church? About 20 percent less than invitations from family or friends.

Even “new media” efforts prove ineffective among most Americans. Only 30 percent say email would be at least somewhat effective in getting them to visit a church.

Still, the revolution that has occurred in social media since 2008 [nearly half the U.S. population is on Facebook] has changed the church communications landscape. A LifeWay Research study in September 2010 sponsored by Digital Church partner Fellowship Technologies found 47 percent of Protestant churches actively use Facebook today. The study found that 62 percent of churches use social networking tools for “interacting with individuals outside of the congregation.” We do not know what will be the next great social media revolution, but it will once again challenge the church to rethink how to interact effectively and contextually with our neighbors.

Regardless, a critical lesson for us is that marketing and media efforts help but can never replace personal relationships. Marketing while ignoring relationship is inappropriate at best and possibly even unhelpful.

For more information click the link - Outreach Magazine.

Speak the words you speak with intentionality. The world is listening...what are you saying?

You know I love ya, Don

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